Have you ever wondered what motivates people to commit themselves to something? One of the most universal answers is the quest for happiness in fulfilment of that commitment. Steve Faktor wrote a very intriguing article, with a simple key message: lack of happiness in today’s world comes from sensory deprivation. To regain happiness? Move back into the real world: engage your senses, engage other people, engage raw materials.

But maybe that’s where technology is headed anyway. As devices become smaller, technology becomes less intrusive – and is less and less of a brick wall between you and the world around you. Video conferencing has been repeatedly shown to have a dramatic effect on engaging another person in remote conversation. The maker movement allows lay people to construct complex devices without too much knowledge of which tools to use for high-precision work. The rise of social networks allow people to engage others via technology, enabling connections that would never otherwise have formed.

The result is people enablement: enabling individuals to develop and unfold as people. Keeping employees happy means enabling them to find a way to engage themselves at work – the difference between just a job, and a happy job. Designing products and services around people enablement as a core value could drive value towards your business – you provide your customers with more than just a helpful product or service, but also with a personal motivation, which in turn builds trust, connection, and loyalty.

I’ll bet that there is a correlation between the happiness / satisfaction factor of a particular product or service, and the extent to which acquisition of that product or service engages the consumer’s senses. And that opens the door to a new market: one which succeeds by selling the experience, not just the product or service. A shift away from materialistic behaviour and a shift towards experiential behaviour. This shift impacts subtly, but significantly, how products and services are designed, marketed, and sold – a shift which complements the modern movement towards an integrated, technologically supported world quite well.

(Details to be continued in a later post.)

More information:
Happiness Will Not Be Downloaded
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One Reply to “People enablement: A future market based on happiness”

  1. +Sophie Wrobel thanks for the kind mention. Glad you liked the article. In some ways, I've addressed several of your points in my subsequent articles on happiness,. There will be four in the series. I'm writing the fourth (and best) one now. The happiness theme will play an important role in my next book on the future of work. Here are all the related links:
    How Office Dwellers Can Become Doers http://bit.ly/1fUQOqd or http://bit.ly/dwllr
    The Economics of Happiness http://bit.ly/econH
    About Leisureland, USA, my next book http://bit.ly/LLUSASF

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