Have you ever wondered what motivates people to commit themselves to something? One of the most universal answers is the quest for happiness in fulfilment of that commitment.wrote a very intriguing article, with a simple key message: lack of happiness in today’s world comes from sensory deprivation. To regain happiness? Move back into the real world: engage your senses, engage other people, engage raw materials.
But maybe that’s where technology is headed anyway. As devices become smaller, technology becomes less intrusive – and is less and less of a brick wall between you and the world around you. Video conferencing has been repeatedly shown to have a dramatic effect on engaging another person in remote conversation. The maker movement allows lay people to construct complex devices without too much knowledge of which tools to use for high-precision work. The rise of social networks allow people to engage others via technology, enabling connections that would never otherwise have formed.
The result is people enablement: enabling individuals to develop and unfold as people. Keeping employees happy means enabling them to find a way to engage themselves at work – the difference between just a job, and a happy job. Designing products and services around people enablement as a core value could drive value towards your business – you provide your customers with more than just a helpful product or service, but also with a personal motivation, which in turn builds trust, connection, and loyalty.
I’ll bet that there is a correlation between the happiness / satisfaction factor of a particular product or service, and the extent to which acquisition of that product or service engages the consumer’s senses. And that opens the door to a new market: one which succeeds by selling the experience, not just the product or service. A shift away from materialistic behaviour and a shift towards experiential behaviour. This shift impacts subtly, but significantly, how products and services are designed, marketed, and sold – a shift which complements the modern movement towards an integrated, technologically supported world quite well.
(Details to be continued in a later post.)
Happiness Will Not Be Downloaded
Over the last decade, I’ve watched hundreds of cooking shows. It’s a matter of time before Martha Stewart demands UN sanctions for my stockpile of useless culinary knowledge. In reality, my own coo…